Tommy Hilfiger forges an alliance with the Mercedes-AMG Petronas Formula One Team and Cotte D’Armes founder Clarence Ruth, igniting an exciting blend of fashion with the essence of motorsports. This collaboration reimagines Hilfiger’s iconic preppy style with the energetic edge of the Mercedes-AMG Petronas F1 team.
The Collective Offerings: Tommy Hilfiger, Mercedes-AMG Petronas F1, and Clarence Ruth
Racing luminaries George Russell and Lewis Hamilton don a 10-item series that spans from a strikingly hued color-block varsity jacket to updated soccer jerseys and refined, ornate chinos.
“Stepping beyond the familiar territories of my design approach, this series has motivated a novel creative perspective within me,” reveals Clarence Ruth. “Designing athletic profiles that diverge from my usual bespoke pieces has provided immense satisfaction. The cooperative venture with Tommy Hilfiger and Mercedes-AMG Petronas F1 teams through each decisional phase, from color selection to the definitive design, has been an honor.”
This spirited coalition seamlessly interweaves the emblematic hues of American tradition with the sleek contours of racing apparel. The amalgamation incorporates the signature red, white, and blue from Tommy Hilfiger with Mercedes-AMG’s distinguished silver and green accents.
The varsity jacket, with its vivid sleeves and opulent stitchwork, encapsulates the essence of both renowned brands. The soccer jerseys present a blend of athletic elegance with understated yet striking details.
Rounding out the collection, the chinos’ intricate embroidery injects a touch of metropolitan polish, effortlessly shifting from the rush of the race track to urban activity. Offered for a limited time, the Tommy Hilistory x Mercedes-AMG Petronas Formula One x Clarence Ruth collaboration signifies the pinnacle of modern activewear.
Eagerly awaited, the new line is poised to premiere at the exciting Barcelona Grand Prix, slated for June 21st to 23rd, 2024. The event promises to captivate both aficionados of style and motorsport admirers.
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